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Pinterest is a well-known blogger entity, but why and how are some bloggers so successful at repins? You either love Pinterest or you’re frustrated and confused by it. “90% Of my traffic is driven from Pinterest!” But how you ask? I had 19 followers less than a year ago. I wanted aggressive growth and let me share with you how I got over 1,000 followers in less than 6 months. No gimmicks; get ready for some facts most people won’t tell you.
Pin Other people’s Pins
I hear it all the time “No one pins MY pins, I get nothing linked from Pinterest to my Website! There’s no traffic! What am I missing?” First thing I do when I hear that is check what they share. If all you share is your own content you are doing Pinterest WRONG!
Guess what, when you are new, no one really cares what’s on your site. I’m new, it’s hard to hear but I promised truth. It takes cultivating to succeed at Pinterest. Chances are other site’s pins are more popular and fetch more repins because they have built a reputation as being trustworthy sources of information. Counter that by sharing quality pins with high repin numbers while you build your own reputation. As a general rule of thumb I share 1 pin from my site for every 8 pins found from other sources. People will start to follow your boards because you share quality information from all over the web, your site’s pins will fit in nicely with that trusted information.
Need more convincing? Think about it, a lot of Pinterest users don’t even have a site, they never share their own content. Why do they have 1000’s of followers? Clearly it’s not because of anything they’ve written, it’s because of what they’ve shared and repinned.
Pin Popular Pins
We’re back in Pinterest high school where repins are king. Here’s what happens as an example: If a pin has 1k+ repins, most people would assume it contains quality information. ‘Maybe I’ll just pin it quickly no need to check, it’s been pinned 1k times with that many repins it has to be good!’
You know you’ve done it, everyone has. A large repin number gives a pin automatic credibility regardless of content. Use that to your advantage.
What’s the first thing you notice? I hope it’s that the ‘Saves’ column number count is SIGNIFICANTLY larger than that of the clicks. That tells you people are looking for quality content to save to their boards quickly more often than they actually read the articles. Which proves that repin numbers have a lot of clout and people pin them on the chance that they are good. *You’re looking for high repins number, but remember to consistently share high quality pins that are relevant to your niche and helpful to your readers.
Check Your Links
Do you really need to check your links? YES! Don’t be a victim that inadvertently spreads spam, that equates to you losing a lot of followers. Before I realized what happened, 20 of my beloved pinterest followers were gone. I clicked back through my links and realized a supposed weight loss website just was pushing weight loss pills, it was total spam. My followers didn’t like it, and down fell my numbers. It is especially important to check your links when you are auto scheduling pins, because you could spam 10 different boards.
Check What is Being Repinned from your Site
This trick shows you which pins are getting more action than others. If a pin is popular, you can use that pin structure to create future pins.
Enter this is into your search bar: https://www.pinterest.
When I check my repins the URL looks like this: https://www.pinterest.
Always Repin Your Popular Pins
Now that you know how to search through all the pins that have been pinned from your site, repin the most popular ones. If you pin a fresh pin from your site everyday your pin starts at 0. However, if you check your ‘Source’ page, you can snag the pin that has the highest repin number instead of starting over from scratch. As you can see from my example above, there are 2 options for the exact same pin. One pin has 40 repins and the other has considerably more action at 350+ repins. Which are you more likely to trust?
Create your own value, because as we discussed some people pin superficially and are looking for pins that will get them the most action back. A high repin is more of a guarantee of reciprocation. Give the people what they want by tailoring what you would already post.
Pin the Correct URL from YOUR Site.
If you are haphazard with your pins, I guarantee you have mistakenly pinned your main URL instead of the actual post you intended to share. Avoid this mistake by taking the time to pin and then make sure that you are on the actual post you are intending to share every time.
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Strike Someone’s Fancy!
Get on Group Boards! You knew this was coming, but I’m really going to tell you the ‘why’. If you have 5 followers, then 5 people see your content, and hopefully… share your content. That’s wonderful, but the internet is about ratios. There is a proportionately smaller chance that your pin will initiate a response the fewer the people see it.
So how do you get more eyes? You Pin to group boards. Pin your content, but also pin content with a high number of repins. Like we discussed, if your pin has 2 repins someone could see it and think “OK good pin”. If you pin a pin with 1,000 repins someone is more likely to look at it and think “What’s that about?”, then they click and initiate action. Action is what we want. Join my group board: Connect and Share Promote Each Other for Success. Just follow me / send me a message to add you.
Utilize Your Alt Descriptions Every time
People might not be pinning your content like spreading a wildfire YET, but it WILL happen, especially once you start joining group boards. When your pin does get repinned that pin is seen by that person’s audience. Why not flirt with their audience a little? Entice every eye that sees your pin every time.
Easy Trick! A Pin description is the 2nd most important part of a pin, the first being the visual response. Make sure that all your pins have descriptions EVERY TIME. Do this by using your ‘alt text’ box when adding images to your website. Take the time to think about what you want your pin to accomplish. You need people to click and pin, so be enticing!
The ‘alt description’ will become your pin description once saved to pinterest. Pinterest functions just like google and you want Pinterest to pull up your pin every chance it gets. Without a description you are missing out on a chance to connect with your readers and add SEO. Maybe you think ‘No, I’m not missing out… I add descriptions every time I pin my content’. Well, you do but does your reader? Some blogger’s won’t even repin an image without a description.
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From my example above you can see that I address the post name, what the post is about, who I am, and hashtags. All of these are crucial information. Create a similar formula for your descriptions so you can begin to get into the habit of always adding that information. (Hashtags have been said to affect Pinterest analytics, try for yourself, I found them to be quite successful.)
I think we can all agree that the pin on the left looks more complete and frankly more valuable. A valuable pin has a better repin chance every time. *Remember longer pins have a much higher repin rate. I used the smaller pins to highlight the text portion.*
If you’ve heard this tip before then what’s stopping you from updating your ‘Alternative Text’? It’s crucial and really anything you share should be of quality with an updated description even if it’s not your content. No more excuses.
Automate Your Pinning on Tailwind
We all know that when you get serious about your Pinterest growth, you will invest in an auto-scheduler. It’s simply too ridiculous to pin as often as needed on a day-to-day basis without it. You need to consistently be sharing 30-50 pins a day.
Tailwind helped me take my marketing to a new level with optimal pinning times to increase viewership. When you auto pre-schedule pins to pin, it really feels less burdensome.
So how do you auto-schedule pins? What does that mean? It means you can ‘queue’ any pin or picture from anywhere online to post to your Pinterest. Tailwind created AN AMAZING extension for your browser called, Tailwind Publisher. This allows you to schedule pins immediately.
The extension works similarly to Pinterest as I mentioned. I realize how scary it is to add more to your plate, so please see the images to see how easy it is to auto schedule.
As you can see from above Tailwind and Pinterest have a similar interface in regards to selecting your pins. The difference is that with Tailwind you are able to select multiple pins at a time, and select ‘schedule’ rather than selecting an individual pin and immediately selecting the board. It looks like this:
Select ‘Go Schedule’, and you’re taken to this screen:
Select which board you would like to share to and then select ‘Add to Queue Now’ and it will schedule for the next available time slot. That’s it. Once scheduled, you can see the Pin in your dashboard waiting to be recalled.
Freebie alert! Tailwind is offering a free trial via The Rising Damsel. You are credited with the ability to schedule 100 auto pins. I recommend scheduling 20 pins a day for 5 days. This will give you a good idea of what scheduled pinning can really do for your follower count. Continue normal use of Pinterest, but add your additional free auto scheduled pins via Tailwind. Your influx of added followers will amaze you.
Another bonus of Tailwind is completely FREE ‘tribes’. Tribes are similar to Pinterest group boards and will give you immediate visibility to an endless number of people. Tribes are also a great way to get comfortable using the Tailwind dashboard. I can help connect you with Tribes, but you can also join my brand new one here: Promote Your Blog-The Rising Damsel. I’m on Tailwind tribes all the time, and their chat feature is amazing. Feel free to message me with any of your questions, conveniently from Tailwind chat!
Fill your board with valuable content that interests you, and will benefit others.
Duh, keep reading 😉 There’s no reason to wait for your favorite pinner’s content to trickle into your daily feed. Go directly to the source and look at their pins. There are a few people I follow closely on pinterest, their content is spot on and their links ALWAYS work. You follow people because you enjoy what they share. When you’re looking for awesome content to fill up your tailwind scheduler, it’s an easy and reliable way to potentially find 30 pins you love. It’s a win-win because you are sharing a ton of a fellow blogger’s content, and you saved a lot of time. As a bonus you know that others in the blogging community enjoy and appreciate the information. Even if you aren’t using Tailwind, this is a great technique to build relationships, just remember to space your pins out if you aren’t using an auto-scheduler.
Secret Alert! You can use your Tailwind Publisher on Pinterest. Simply click the extension when you are on a pinterest board you like.
This is especially helpful when you want to mass schedule pins and not think about sharing every single hour. Once a pin is queued, you can edit the description, edit the time, even add it to more boards or update the URL. Just remember to ensure that the pin links to the correct page.
Use caution when ‘Branding’ your Pinterest Boards. Personally I do not like them. If all I can see is fancy font on top of a colored background, how do I know that I’ll like what your boards offer? I’m 100% more likely to subscribe to all of your boards if I can at least glance at what content they contain.
Despite what I say about high repin numbers, never ever pin a pin based on the repin number alone. I always check a pin out, ensure that the link works, and that the information is valid and useful to my followers.
I know it gets discouraging. Look at Pinterest as a tool, it is not meant for immediate gratification, contrary to what many bloggers portray. It does work, but it takes a little bit of effort to get the ball rolling. Pinning is exponential and you need to put in the work, but once you start seeing other people repinning your content to their boards it’s the best feeling in the world.
Ready to start your own blog? Starting a blog was the best thing that I ever did for myself. I hope to inspire each of you to find your own creative outlet and become financially independent. Check out these posts to get you started:
- Start a WordPress blog with Bluehost will walk you through an easy setup.
- Ultimate Tips and Widgets for Monetization for immediate results.
- Watch Your Traffic Explode Through the Power of Hashtags
- Skyrocket Your Traffic Using The Ultimate Social Media Scorecard
Grab The Social Media Scorecard to help you manage and track your social media efforts. It has made my life so much easier! I can challenge myself weekly and verify increased followers based on action. You can get it by subscribing to the blog right below your URL bar.
I would love to hear how you manage your Pinterest! Is it something that you struggle with? Or are you one of the lucky ones rolling in followers? Find me on Pinterest. You can trust my pins, and I will always do everything that I can to help you grow. Please message me with any questions or comments. If you found this post helpful be sure to share it with your own blogging community. I appreciate it so much. We are stronger together. Much love and success, till next time.